Research shows that easy recall of a brand by a customer, or “brand awareness” is often tied to a memorable experience; even more so with a positive experience such as a sporting victory, a concert, a charity or a community focused event. With that in mind, perhaps your marketing plan should include sponsorship as part of the puzzle, for lasting impressions above the noise of traditional advertising. Activation of brand sponsorship can be the catalyst to get your messaging across in fun, interactive ways, such as merchandise giveaways or prize draws to ensure a positive return on objectives!
The City of Swift Current offers opportunities for naming rights to select City facilities, as well as specific event sponsorship opportunities such as Market Square, Arts and Culture activities or Community Services programs like Active Play or On the Move. Sponsorship funding makes it possible for events to grow, ultimately broadening your audience and exposure; a win-win!
Who to contact
Have an idea of where your brand would best fit or wish to explore strategic event or facility sponsorship as a component of a complete marketing plan? Contact Marlene Johnson at 306-778-1673 or firstname.lastname@example.org.