Downtown Master Plan

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Why prepare a Downtown Master Plan for Swift Current?
Downtown Master Plans are a community-driven vision for the future of the city centre. Just like businesses, downtowns thrive when they evolve and adapt with the times. 

Downtowns typically draw from four markets:

  • People who live downtown
  • People who work downtown
  • People who shop downtown
  • Out-of-town visitors

Regional shopping, in many cases, has migrated to suburban strip shopping centres and malls. In order for our downtown to respond to this trend, we must examine downtown’s current image or brand, we must revisit the customer market, we must take a close look at the physical environment, regulations and incentives for reinvestment…essentially, we must do a top-to-bottom evaluation.  



Where we are today…
The City of Swift Current is in the final phase of developing its Downtown Master Plan, encompassing the core central business area. This effort has included two years of public consultation with numerous stakeholder groups and hundreds of participants at public events and through new online engagement tools. We hope that during the course of this initiative, interested property owners, business owners, and residents throughout the community can take some time to provide additional input as we work together in finalizing our vision for the future of downtown Swift Current. 

Our goal is for you to tell us what you believe works well in our downtown, identifying what challenges might exist, and suggesting how we might improve the greater downtown area for the future growth and prosperity of the community and to serve as a place to enjoy culture and the arts more often. This is an excellent opportunity for you to participate in the visioning for our downtown. Please stay tuned for more information as this effort continues.

Read more about our Downtown Master Plan

Share your thoughts about Swift Current's downtown